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We’re a month out from NAB now, and we’ve had a chance to take one, two and three looks at the announcements that came out of the show.  While BlackMagic Design and Avid were undeniably the cannon-ball splash at NAB, there were many, many new products, updates and interesting tidbits that came out of the show. 

From Avid Technology

MelroseMAC was thrilled to be recognized as a featured partner for Avid Technology, due in part to our work with Wild Card AV in Culver City, CA. More to come on that! 

In October, we posted this blog explaining that the time has come for Final Cut Pro 7 editors to begin thinking about the upgrade process because Apple’s new hardware comes pre-installed with Mountain Lion OS X 10.8.2, and is not backwards compatible – meaning you cannot install an older version of MAC OS X on your new machine, and in turn Final Cut Pro 7 is not supported on MAC OS X Mountain Lion. 

Wow! Finally, October 2012 marks the graduation of Final Cut X's "dot.0"!  

Last week, Apple sent an email out to their iMac customer database letting them know that there is a problem with the Seagate 1TB drive that was used in many of the iMacs sold between October 2009 and July 2011.  In short, that means your iMac could fail at any time, if it hasn’t already. AGH!  

Like you didn’t know this, but Apple came out with a ton of really cool announcements today  - along with the new iPad Mini, two new models of the Mac Mini, a stunning update to the iMac, and even a new iPad, we have a brand new smaller, sleeker, faster Retina Display MacBook Pro!  Starting with this new MacBook Pro, the new Apple MacBook Pro and Mac Pro products will come with Mountain Lion OS X 10.8 pre-installed, and will not be backwards compatible.  So, while now you can install an older OS X to keep your FCP7 workflow rolling along, as you upgrade your hardware, that just won’t be possible.  You as Final Cut Pro 7 user would need to upgrade your application to Final Cut X or a new nonlinear editor.

Wow, Apple came out with a slew of great announcements yesterday!  Apple has us all covered, for play and work, from the new iPad Mini to the updated (and ultra-sleek!) iMac and 13 inch Retina Display Macbook Pro!

Yesterday, Apple announced a flurry of hardware and software products and enhancements, many which are a boon to thouse of using making professional film and video content.   Let's take a closer look at a few of the announcments.

There was lots of buzz eminating from NAB.  Some of it was noise and some of it was important.  While the "cloud" was definately buzzing in the air, most vendors were pitching their latest versions of digitial asset management, backup and archiving, acquisition, transcoding or storage.   However, every vendor, without exception, forgot to mention the most important part of their solution: people.