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Today we’d like to introduce you to Sandy Nasseri.

Hi Sandy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
In 2003, I opened our first MelroseMAC store in Hollywood where we partnered with Apple as an Apple Specialist. My educational background is a degree in Electronics and Electrical Engineering at ORT Technical Institute, and I wanted to meet the accelerating needs in the media technology sector. I understood the business challenges facing the entertainment marketplace and launched a company that would meet those needs. In less than one year, MelroseMAC’s second location was opened in Burbank to accommodate the immediate needs of nearby production studios. As our business grew, it was important to me to become an integral member of the Apple Reseller community, and I have served on the board for 9 of the last 15 years.

After waiting for over a year and a half from the initial announcement by Apple to the actual shipping of the new #MacPro professional workstations, there is a substantial amount of pent up demand in the #media and #entertainment industry for upgrading older editorial systems to this newest hardware platform.

Read full article here.

To say the digital age has revolutionized the way we do business would be an understatement. The marvels of high-speed Internet and cloud-based computing have given us the power to do business with anyone, anywhere—and from anywhere. The trade-off is that technology provides opportunities for bad actors to find new ways to do bad things. Cybersecurity remains one of the primary concerns for businesses of all sizes as hackers work tirelessly to invent new ways to infiltrate, disrupt and steal. Let’s take a look at some of the most pressing technology threats we’re facing in 2020 and what you can do now to protect your interests.

DDoS Attacks

Distributed Denial of Service (DDoS) attacks are nothing new, but they continue to be a danger to companies conducting business over the web. This attack involves hackers

As the world becomes more digitized and more and more financial transactions happen electronically, we’ve seen a huge surge in popularity among cryptocurrencies in general, and bitcoin especially, as more people come to see it as a legitimate form of currency. An increasing number of vendors and merchantsnow accept bitcoin as payment (including known brands like Microsoft and Expedia), and bitcoin ATMs are even springing up in locations around the globe. This trend has raised speculation as to bitcoin it could one day supplant centralized banking as the primary form of finance. Could central banks one day become obsolete or unnecessary? Could we soon transact all business with digital currency? Let’s begin by exploring how we got here, then discuss some different aspects of this question.

A Bit of Context

Missed the Apple product launch event last week? We got you covered. Apple announced three new products; the iPhone 11, the Apple Watch Series 5 and the upgraded 7th-Gen iPad. Here’s a look at the three products and their new features. 

1. iPhone 11

Just like it does every year, Apple announced a new spin on its flagship product — the iPhone. Only this time around, there will be three separate models for tech fans to get their hands on: the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. At first, this sounds a little confusing, but each model comes with innovative features that everyone expects from Apple. 

All three phones feature the new A13 Bionic processor, which will optimize gameplay and web browsing. Then there are multiple rear cameras and brand-new video tools like Night Mode.

More large corporations have incorporated the internet of things (IoT) into their operations. Laptops, smartphones, smart watches, you name it — more devices now connect to the internet and provide companies with solutions to everyday problems. Here are just some of the ways IoT is transforming business as we know it. 

1. In-Depth Analytics

Before the internet, organizations had to collect feedback from customers and clients via paper questionnaires and conduct market research. This was time-consuming and expensive. Today, IoT provides business owners with the latest insights into their products and services with in-depth digital analytics.

The latest analytics tools, supported by good 

Companies have always needed to protect their internal records and other information. In our Information Age, protecting information means protecting data. This is because data is stored on computers and in the cloud. Without implementing a cybersecurity plan, data is left vulnerable to hacking and general data loss events such as hard drive failures.

Examples of a basic information security plan would include having a firewall, using secure email, and encrypting stored data. Let's talk about these three topics at greater length.

Firewalls are Barriers

A firewall is like a window screen. While air is able to move in and out of a home, bugs cannot get through the screen. Likewise, with a firewall, clean information

Choosing your next enterprise storage is no easy task. Data has
never been more important to business, and its exponential growth (expected to
continue to 2020 and beyond) makes it difficult to project future requirements.
Additionally, the growing number of service providers and storage technologies
further complicates the decision-making process.

It’s a complex task. You must choose a solution that gives your
business a competitive edge, whether that’s in supporting the analysis of data
and the creation of real-time insights, providing your customers with great
service, or simply storing and managing data quicker and better. But you also
need to meet your compliance requirements, defend against increasingly
sophisticated and varied cyberthreats, and meet budget requirements.

With so many things to consider,

Cities across the world are proving that innovation in technology is key to attracting new business and promoting the health and happiness of its citizens. In doing so, they are stimulating economic stability and growth. With innovation in transportation, green technology, and IT that is used to connect a city to its community, 'smart cities' can advance themselves toward attracting industries and entrepreneurs. Here are three examples of powerful new technologies that are being utilized in urban areas.

Moving People At LAX

Upon its completion, Los Angeles’ Automated People Mover, or APM, will serve an estimated 30 million passengers each year at Los Angeles International airport. The APM will drastically reduce airport traffic, and with its utilization of

In the not too distant future, gone will be the days when the best options for data storage are on-site servers or external local hard drives. In recent years due to lowering hardware costs, lower bandwidth costs, and the vast amount of data in the world, a newer option became available: cloud storage. Cloud storage is currently the most expensive data storage option primarily due to providers' egress charges'; however, as with most technology, the price is coming down.

Google
Drive, Dropbox, Apple iCloud are some cloud storage solutions for the home and
small business. We'll discuss enterprise-level solutions in a future post but
first, let me talk about what cloud storage really is.

Cloud
storage is essentially storing data in remote data centers. There are numerous
advantages